Meet the Team — DESPRECOPII.MEDIA
We are strategists, storytellers, researchers, creators and media professionals united by one goal: helping brands build meaningful connections with today’s families—and the generations shaping tomorrow.
Florin
Co-Founder & Managing Director
The Ecosystem Architect
With more than 25 years of experience across media, technology and digital business, Florin sees the bigger picture—and knows how to turn it into a working ecosystem. A socio-generational researcher and relentless builder of new ideas, he connects audience insight, technology and business strategy to create projects that deliver measurable value.
Mirela
Co-Founder & Editorial Director
The Parenting Voice
For more than 25 years, Mirela has spoken the language of parents with authenticity, empathy and editorial instinct. She understands how every new generation of parents thinks, feels and communicates—and continuously reinvents the way brands can become part of their lives in a relevant and trusted way.
Raluca
Client Partnerships & Pharma Lead
The Pharma Navigator
Raluca understands the pharmaceutical industry from the inside out. She leads client relationships, coordinates our medical content creation team and manages influencer projects where accuracy, compliance and authentic communication must work seamlessly together.
Andra
Content Strategy & Social Media Lead
The Social Storyteller
Andra transforms insights and brand objectives into content people genuinely want to read, watch, share and discuss. She combines editorial thinking, platform know-how and a strong instinct for social media culture to give every campaign the right voice and rhythm.
Adi
Programmatic Advertising & Media Intelligence Lead
The Signal Hunter
Adi connects media performance with audience intelligence. He manages display and programmatic advertising while leading the research behind Social Sentinel—our proprietary system for identifying conversations, trends and brand signals across social media.
Gianina
NextGen Strategy Lead
The NextGen Decoder
Gianina leads our NextGen team and helps brands understand the language, culture and expectations of younger audiences. As a digital strategist and native social media creator, she translates emerging behaviours into relevant content, campaigns and brand experiences.
Freia
Graphic Designer & Visual Storyteller
The Visual Alchemist
Freia gives ideas their visual identity. From campaign concepts and social media assets to branded experiences, she turns strategy and content into distinctive visuals that feel warm, contemporary and unmistakably Desprecopii.MEDIA.
Marta
Marketing Specialist
Marketing with purpose
Marta turns ideas into campaigns that inspire and connect. With passion, strategy and creativity, she tells each brand’s story clearly and authentically, building connections and generating meaningful results.
Chirag
Mobile App / Web Developer
Building Digital Experiences
Chirag builds the reliable technology foundations that power our platforms. He develops modern web interfaces and mobile applications that ensure smooth and accessible digital experiences for every user.